15%less Disney+ VOD bitrate, on average
An ABR Stack for Every Format
I design the content-aware encoding (CAE) ABR stacks behind Disney+, one for each format: SDR, 4K HDR, IMAX and now 9:16 vertical video in UHD and FHD, SDR and HDR. Scoring every rung of the AVC SDR ladder objectively and perceptually cut VOD delivery by 15% on average, weighted by viewing, and up to 40% on some of the most-watched titles, with no visible quality loss; similar savings followed on the HEVC SDR and HDR10 ladders. Content-specific presets, such as for animated titles, cut CDN costs further.
